ways to grow your
by torie Egger | July 11, 2o23
Welcome to my blog and thanks for coming to read my first post. Growing your social media can be hard, you can post everyday and still not see the engagement you want. So many people struggle with this and that’s why I wanted to give you this free guide to growing your social media.
My first tip to growing your social media is figuring out when a good time for you to post is. You can figure this out by paying attention to your analytics and seeing when your followers are most active. You can also try posting different times of the day to see which time has the most engagement. For me, posting between 5:30pm to 8pm is when I get my most engagement. When I think about what time I want to post, I also think what would people be doing at this time of the day, people are on their lunch break at noon, people get off work at 5, etc.
You can find your analytics on your professional dashboard on Instagram.
My second tip to growing your social media is to post everyday and if you can’t do that, at least post 4 times a week. The more you show up on people's feeds the more engaged they will be. This can become an overwhelming task so I would recommend setting down once a week to schedule your social post and create your content. I use Meta Business Suite but Hootsuite is also a good application to use.
Along with posting everyday, you also need to make sure you have good content to share. What I found works for me is just finding topics I’m passionate about and making content around that. I started posting educational content and that has really helped me grow my social media. Thinking of content ideas can be hard so what I like to do is I have a note taking app called Notion where I write down social media ideas or captions because I sometimes get inspiration when I’m away from home.
My favorite tip to growing your social media is just being educational. People really value someone who doesn’t gatekeep and understands that everyone has a seat at the table. I don’t just post educational content because it makes me look good, I really do have a passion for it. If you have a passion for it, then don’t be afraid to share your knowledge. Even if you are a beginner in your field, someone out there is even more of a beginner and can still learn from you. I’ve also had people who could care less about learning photo or video follow me and book shoots with me because they like my mindset, you are going to reach so many more people than just the ones who want to learn from you.
Making shareable content is probably the best advice I can give you. I am known for putting cool quotes on my western lifestyle/livestock photos and I can say that over 10,000 people have shared a quote post of mine. People also love to share my educational post or when I write on a topic I’m passionate about. People will share it to their instagram story or on facebook and then all of their followers will see the post.
Reposting older content is always helpful too, you will be gaining new followers that haven’t seen your old post. I really like being able to take my older content and turn it in to something different. For example, the majority of my quote post photos are older photos I’ve shared and now I’m just adding quotes to them.
Posting on different social media platforms has really been good for me because I’ve noticed a ton of my followers on TikTok have also followed me on Instagram. TikTok is the platform that I have grown the fastest on, I gained over 40K followers in one year. The only reason I haven’t grown more is because I don’t post on it as often, making TikTok content can be hard for me. I’m not really one to stand in front of the camera doing the lip syncing sound content so that’s why I started getting into video so I could post Reels and TikToks.
Social media platorms I post on
I like writing out the caption right when I think about it because that is when I’m the most passionate about it. I also take inspiration from content that other creatives have made, I have folders on TikTok and Instagram where I save the ideas. It really doesn’t hurt to be open about the things you are passionate about because then you can reach people who are like minded (your target audience).
Posting reels is a good way to grow on instagram, instagram said they are pushing reels so start thinking of content ideas.
Social Media
Back to home
Find a good time to post
Post everyday
Create good content
Be educational
Make shareable content
Repost older content
Post on different social media platforms
